I’m a numbers guy. Either something works or it doesn’t based on the numbers. Track everything. Measurement eliminates argument. Many affiliate programs will hype you up by claiming huge payouts. They’ll talk about the prizes you can earn in the new contest, or they’ll have their affiliates compete with each other to be the top ...…
There are a lot of mistakes being made when it comes to email. Here are just a few I see daily… Mistake: Use a “professional voice” in writing. Truth: Write like you talk. If you’re not having fun, no one else is either. Mistake: Be wishy-washy and simply make suggestions. Truth: Find your expertise. Be ...…
Obama isn’t my favorite person. But he definitely knows a few secrets about marketing that took him all the way to president. He knows how to use social media. And he knows how to build a huge email list! For a while, he even turned the Whitehouse.gov website into one big squeeze page asking for ...…
How do you feel about penguins? This isn’t about those cute little critters living down by the South Pole. It’s about Google’s new update on April 24th that threw a portion of the web into chaos. Just like the “Penguin” villain from that old Batman movie, it’s causing havok. It’s even birthing “negative seo companies” ...…
“Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product.” Eugene M. Schwartz Eugene Schwartz was a legendary copywriter, and this quote is from the first chapter of ...…
From time to time people ask me about my home office set-up and what it’s like to work at home. Today I shot a simple video tour to show you around and let you know a little bit about how I work. It’s pretty simple. Check it out… Here are a few notes on the ...…
In my last post I talked about the importance of building an email list. Traffic techniques and online strategies will change. Your email list can provide consistency in a wide and changing marketplace. What could mean a disaster for someone else is just a small detour for you. Check out this series of 3 upcoming ...…
Online it’s easy to get distracted. You have email to check, Facebook friends to respond to, and blog posts galore to read for entertainment and content. The Internet makes it easy to get lost. Once you get serious about making money online, it gets even worse. The moment you have a business running, you also ...…
If you have ten million dollars, but are out-of-shape, lonely, and miserable, you are not successful in my book. You’ve traded the “completeness” of your life for something worth so much less. Ask the millionaire who is dying of a disease if they’d give up their money for their health. They would. So why would ...…
Here’s where many entrepreneurs miss it when they’re starting out in their online business. They want to create that big million dollar home run right off the bat. They get into analysis paralysis where they’re constantly trying to figure out how to create that surefire million dollar project idea. Quickly they’ve lost 6 months coming ...…
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