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	<title>Internet Marketing Coach &#187; Blog</title>
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		<title>Blind Drivers and Broke Gurus</title>
		<link>http://mymarketingcoach.com/blind-drivers-and-broke-gurus/</link>
		<comments>http://mymarketingcoach.com/blind-drivers-and-broke-gurus/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:00:33 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=905</guid>
		<description><![CDATA[I moved to Florida last year, and I love it here. It&#8217;s cooling down a little outside this week as we move out of the HOT season of the year. The rest of the year is wonderful&#8230;so much better than those brutal Indiana winters. I love the weather, the outdoor activities, the theme parks, and [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmymarketingcoach.com%2Fblind-drivers-and-broke-gurus%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fmymarketingcoach.com%2Fblind-drivers-and-broke-gurus%2F&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://mymarketingcoach.com/wp-content/uploads/2010/09/brokegurus.jpg"><img src="http://mymarketingcoach.com/wp-content/uploads/2010/09/brokegurus-165x300.jpg" alt="broke gurus" title="brokegurus" width="165" height="300" class="alignright size-medium wp-image-916" /></a>I moved to Florida last year, and I love it here.</p>
<p>It&#8217;s cooling down a little outside this week as we move out of the HOT season of the year.  The rest of the year is wonderful&#8230;so much better than those brutal Indiana winters.</p>
<p>I love the weather, the outdoor activities, the theme parks, and almos everything else.</p>
<p>There&#8217;s one exception so far.  A lot of people in Florida simply can&#8217;t drive.</p>
<p>I think more people have tried to pull out in front of me or run me over in the past year than the rest of my life combined.  </p>
<p>You&#8217;ll be driving on a road with a 55 mph speed limit.  You see a car that is going to turn onto your road in the distance.  They&#8217;re sitting there.  There are no cars in front of you or behind you anywhere you can see.</p>
<p>The car is still sitting there.  You come closer.  They&#8217;re still sitting there.  Then they pull out right in front of you.   You slam the breaks to avoid hitting them and possibly even swerve over into the other lane.  </p>
<p>It&#8217;s crazy.  </p>
<p>This subject came up while I was at the optometrist, and he explained it all for me.</p>
<p>They can&#8217;t see.</p>
<p>He told me he has taken many people&#8217;s licenses away in this area.  When he asks these people who are almost blind how they got to his practice, they tell him they drove in.  And he tells them they won&#8217;t be driving out until they get this fixed.</p>
<p>Some &#8220;internet gurus&#8221; are like this.</p>
<p>They&#8217;re out on the road endangering everybody&#8217;s life because they can&#8217;t see. </p>
<p>They read a few ebooks.  Then they decide to be the next internet millionaire by putting together a mish-mosh of what they read about&#8230;even though they haven&#8217;t used it yet.</p>
<p>It makes me mad&#8230;almost as angry as those blind Florida drivers do.</p>
<p>I&#8217;ve had people hire me for coaching before who were selling a product about how to make a million dollars online.  My first response is why don&#8217;t you use the product you&#8217;re selling?</p>
<p>Sure sounds good with all the hype you have on that sales piece.</p>
<p>Or people move to the next level&#8230;and they have their first ever success in one market.  Now they&#8217;re the guru that everyone should bow before because they made money one time in their market.  Everybody needs this incredible technique.</p>
<p>A good way to spot these guys trying to pull a fast one is when they say things like, &#8220;This new brand new technique ALWAYS works&#8230;&#8221;  </p>
<p>For example, &#8220;Video always increases conversion&#8230;&#8221;</p>
<p>Always&#8230;really&#8230;all the time in every market?</p>
<p>If you show them an exception, it is inconceivable.  It does not compute.  Do not pass go.  </p>
<p>Better slam the brakes before you hit this blind driver who pulled out in front of you.</p>
<p>And that of course leads me to the biggest issues of all.  There are people who claim to be money making gurus who are flat broke.  Yet they&#8217;re telling others how they can make money online.</p>
<p>You may just be surprised because some people can talk a pretty good game.  But when they&#8217;re not paying their affiliates and outsourced workers are complaining about not getting paid.  Something is not right in their fairy tale land.</p>
<p>What&#8217;s the lesson?  </p>
<p>Be careful out there.  Practice defensive driving.</p>
<p>Join the <a href="http://www.monthlymentorclub.com">Monthly Mentor Club</a> to find out strategies that really work every month&#8230;with content that is NEVER outsourced to $5 an hour employees who have never done it themselves.  </p>
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		<title>Why One Size Fits All Is a LIE</title>
		<link>http://mymarketingcoach.com/why-one-size-fits-all-is-a-lie/</link>
		<comments>http://mymarketingcoach.com/why-one-size-fits-all-is-a-lie/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:49:01 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=881</guid>
		<description><![CDATA[I HATE buying shoes. It&#8217;s not just a mild dislike. It&#8217;s an actual hatred of buying shoes. Why? Because stores never seem to have anything that fits. Sure, now I&#8217;ve discovered online sites like Zappos to buy shoes from, but I&#8217;d still give any local store less than a 10% chance of having anything that [...]]]></description>
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<p><a href="http://mymarketingcoach.com/wp-content/uploads/2010/09/shoes.jpg"><img src="http://mymarketingcoach.com/wp-content/uploads/2010/09/shoes-253x300.jpg" alt="online business opportunties are like shoes" title="shoes" width="253" height="300" class="alignright size-medium wp-image-896" /></a>I HATE buying shoes.  </p>
<p>It&#8217;s not just a mild dislike.  It&#8217;s an actual hatred of buying shoes.</p>
<p>Why?  Because stores never seem to have anything that fits.</p>
<p>Sure, now I&#8217;ve discovered online sites like Zappos to buy shoes from, but I&#8217;d still give any local store less than a 10% chance of having anything that fits well.</p>
<p>I had wide feet.  So unless the shoe comes in wide width, you can forget about it.  It isn&#8217;t going to fit.  That meant when I was younger I ended up wearing shoes way too big.  </p>
<p>Instead of size 9 wide, I was in a 10 1/2 for example.  Shoes that were too long for an already being a clumsy, gangly teenager was not a good idea.</p>
<p>It was uncomfortable.  It felt weird.  It gave tripping over your own feet a new meaning. </p>
<p>Yet this myth of one-size-fits-all continues to spread in new worlds such as the internet.  </p>
<p>Have you seen the majority of the &#8220;online business opportunities&#8221; available out there?  They rely on this MYTH.</p>
<p>In fact, every income claim you&#8217;ve ever seen about the Internet relies on this MYTH.  </p>
<p>Hey, you can make $125,000 a month just like John here&#8230;while they forget to mention John has 12 years of online business experience, a list of 75,000 subscribers, and is a professional copywriter.  </p>
<p>It happens in other markets as well.  Lose 25 pounds in a month just like Shari&#8230;who happens to be a professional fitness model, exercises 2 hours a day, and oh yeah she had liposuction last month also.  </p>
<p>If you want to succeed online, you&#8217;ve got to get the idea of a packaged business opportunity out of your mind.  They don&#8217;t exist because they&#8217;re based on the one size fits all mentality&#8230;a mentality that does work.</p>
<p>You&#8217;re a unique person.  You have unique skills.  You have a unique background.</p>
<p>The purpose of information is just that&#8230;it&#8217;s information and training to make you better at whatever skill you&#8217;re learning.</p>
<p>When I buy a product, I&#8217;m not looking for a totally packaged solution which will solve all my problems anymore.  I&#8217;m looking for a tip, a step, a checklist, or a tool that can improve my current results.</p>
<p>When I first got started online, the complete &#8220;answer&#8221; was exactly what I was looking for.  But I NEVER started moving forward until I overcame that attitude first.</p>
<p>The above statement may be an Ouch to you.  </p>
<p>Because it would be so much easier if the myth was true.  At least you think it would be easier.</p>
<p>But the reality is even better.  Since information products aren&#8217;t end-all business opportunities, it really gives you freedom.  </p>
<p>Sure, that freedom also means some challenges and growth have to occur.  It means you may have to fight for your freedom like people have fought for their countries in the past.  </p>
<p>But in the end it gives you the freedom to be you&#8230;to grow as a person&#8230;and to share your unique purpose and message with the world through the power of the Internet.</p>
<p>I buy many infoproducts.  My kindle always has books I haven&#8217;t gotten to yet.  I have audios on my iPod I listen to when I take the dogs for walk.  And I study online training courses with a notebook in hand.  But as I mentioned, these are EDUCATIONAL opportunities&#8230;not business opportunities.</p>
<p>Writing an article like this can really cut into your sales, because so many people have fallen to this myth.  They want the easy answer.  But the customers this post will eliminate are the same ones who I couldn&#8217;t help&#8230;at least not yet.  They wouldn&#8217;t have been happy with what I could provide them, because they&#8217;re not ready for it yet.</p>
<p>And this is fine with me.  I&#8217;d rather have a smaller portion of customers who get value out of what they buy instead of unhappy customers who only stay a while to go onto the next new thing.  </p>
<p>Maybe you&#8217;ve been trying on all these business opportunities&#8230;and none of them seem to fit you.  You&#8217;re wearing the wrong pair of shoes like I was.  </p>
<p>If you&#8217;ve developed the right attitude and you&#8217;re ready to take your online business to the next level, check out the<a href="http://www.MonthlyMentorClub.com"> Monthly Mentor Club</a>.  </p>
<p>It&#8217;s not one-size-fits-all&#8230;and I can&#8217;t guarantee you any specific level of income.  But it will have tools and techniques which you can use to grow your online business.</p>
<p>Here&#8217;s a quick video of this message.  Notice Champ, the german shepherd, fishing his ball out of the pool in the background?</p>
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		<title>Internet Secrets of the Rich and Famous</title>
		<link>http://mymarketingcoach.com/internet-secrets-of-the-rich-and-famous/</link>
		<comments>http://mymarketingcoach.com/internet-secrets-of-the-rich-and-famous/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 12:50:42 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=873</guid>
		<description><![CDATA[Sometimes it&#8217;s good to take a step back and look at the overall strategies of those who are most successful. Get off the treadmill of daily techniques for a little while and examine the strategy of your business. Finding the right answers in your business is almost always the result of finally asking yourself the [...]]]></description>
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<p>Sometimes it&#8217;s good to take a step back and look at the overall strategies of those who are most successful.</p>
<p>Get off the treadmill of daily techniques for a little while and examine the strategy of your business.</p>
<p>Finding the right answers in your business is almost always the result of finally asking yourself the right questions.</p>
<p>We&#8217;ve been told constantly to &#8220;move the free line&#8221; and give more away, but is that really the best strategy to make sales online?  Or do we find the most successful doing something a little different?</p>
<p>Are they constantly teaching everything they know for free to eventually get you to buy something? </p>
<p>Or have they figured out what theyr&#8217;e offering from day one&#8230;and any content is leading you in a buying direction?</p>
<p>How about we ask the question a little different?</p>
<p>Who gets paid more&#8230;teachers or celebrities?</p>
<p>We could turn this into a heavy debate of which is worth more and why teachers should be paid more, but that&#8217;s not why I asked the question.</p>
<p>We KNOW who gets paid more.  Celebrities get paid dramatically more than teachers.  </p>
<p>So since celebrities get paid so much more than teachers&#8230;why is it your goal to just become a teacher in your business?  </p>
<p>And when you do become a teacher&#8230;why complain about the low income you&#8217;re earning?</p>
<p>The income was already obvious just by looking at the incomes in the brick-and-mortar world before the internet.  </p>
<p>It&#8217;s only the illusion we&#8217;ve been bombarded with online that has hidden this fact from us.</p>
<p>The most profitable people online act like celebrities not like teachers.</p>
<p>For example, let&#8217;s take Gary Vaynerchuk, author of &#8220;Crush It,&#8221; and one of the most outspoken social media users.</p>
<p>Does he share content on his daily wine show?  Yes, but if you just think he shares content you obviously have never seen one of his clips.  </p>
<p>He is a passionate personality on his show.  And he has described himself as an advocate for wine buyers.  </p>
<p>Did you catch that second part?  He is an ADVOCATE for people in his market who BUY the products he is talking about.  </p>
<p>A lot of bloggers are out there just publishing content piece after content piece, but they&#8217;ve never stepped into the right strategy.  It&#8217;s like getting in your car and driving fast&#8230;but you&#8217;ve never set the destination.</p>
<p>An advocate is someone who upholds and defends a cause, someone who intercedes on behalf of another.</p>
<p>Who are you an advocate of?  What cause have you went after with a passion?</p>
<p>And how does this cause relate to the products and services you&#8217;re offering from your website?</p>
<p>I hope you can see this is different than just being a teacher.   </p>
<p>What is YOUR message?  And can you deliver it in a passionate and entertaining way?</p>
<p>If not, maybe we need to find you a new message.  </p>
<p>If you&#8217;re not a member of the <a href="http://www.monthlymentorclub.com">Monthly Mentor Club</a>, give it a try today.  The upcoming issue (available online in a few days and mailed out on Sep 10th) is all about turning yourself into an online celebrity.  </p>
<p>It&#8217;s about the difference between just offering content and making sales.  And it can be your pathway to earning a celebrity income online instead of a teacher income&#8230;or like many no income at all.  </p>
<p><a href="http://www.monthlymentorclub.com">http://www.monthlymentorclub.com</a></p>
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		<title>Are you Serving All 3 Types of Customers?</title>
		<link>http://mymarketingcoach.com/are-you-serving-all-3-types-of-customers/</link>
		<comments>http://mymarketingcoach.com/are-you-serving-all-3-types-of-customers/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 13:45:33 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=863</guid>
		<description><![CDATA[Are you serving only a small portion of your customers? A large percentage of my readers are in some type of information business: books, ebooks, home study courses, coaching, copywriting, consulting, etc. We love the internet lifestyle. It provides us with income and the freedom to enjoy it. But I find the majority of us [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmymarketingcoach.com%2Fare-you-serving-all-3-types-of-customers%2F"><br />
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<p><a href="http://mymarketingcoach.com/wp-content/uploads/2010/08/3customers.jpg"><img src="http://mymarketingcoach.com/wp-content/uploads/2010/08/3customers-300x199.jpg" alt="" title="3customers" width="300" height="199" class="alignright size-medium wp-image-870" /></a>Are you serving only a small portion of your customers?</p>
<p>A large percentage of my readers are in some type of information business: books, ebooks, home study courses, coaching, copywriting, consulting, etc.</p>
<p>We love the internet lifestyle.  It provides us with income and the freedom to enjoy it.</p>
<p>But I find the majority of us are only serving a small portion of our customer base.</p>
<p>You&#8217;ll find that any audience is made up of several different types:</p>
<p>1. Do it Yourselfers who want you to provide straight information products they can use.<br />
2. People who want help along the way: coaching, consulting, active workshops, mastermind groups, etc.<br />
3. Those who simply want it done for them.</p>
<p>Every client I&#8217;ve worked with who has looked for this has found all 3 types of clients.  And the moment they started serving all 3  their income shot up dramatically.</p>
<p>The do-it-yourselfers want the book.  They want the ebook.  They want the home study course.  Many of them almost become collectors of information.   This is the type of client the majority of us serve the most.  </p>
<p>It&#8217;s easy to see how this type of client allows you to tap into the internet lifestyle.  You create the product once and then let it pay you forever (the reality in many markets though is more like create it once and then keep editing it and relaunching it consistently).</p>
<p><strong>What about the 2nd type of customer?</strong></p>
<p>This one wants some personalized help and support.  They want someone who can be there for them to both provide answers to their specific questions and concerns along with encouragement to keep moving.</p>
<p>A lot of information marketers IGNORE this type of customer because they don&#8217;t want to get down and dirty with the daily activities.  It takes time to work with clients like this, but it is worth it&#8230;as the problems you help them solve often become the basis for additional products later on.</p>
<p>And there is no reason you can&#8217;t put together some type of group mastermind type program.  It doesn&#8217;t have to be direct one-on-one help in most markets.  This could be as simple as a monthly group teleconference/webinar or a discussion group inside of a membership site.</p>
<p><strong>What about the 3rd type of Customer?</strong></p>
<p>This one says, &#8220;I don&#8217;t have the time or the experience, just do it for me.&#8221;</p>
<p>You teach them everything about how to buy real estate in your products.  They buy the group coaching program.  And then they buy the $20,000 service where you send someone to their city to look at houses personally with them, do all your checklists in front of them, and help them buy the house.</p>
<p>Or they buy the books about sailing.  They attend the private sailing class.  And then they say, &#8220;This is too much work, how can I hire a captain to sail me for my family vacation this year?&#8221;</p>
<p>No matter what market you&#8217;re in, there is a portion of your audience who want you to do it for them.  Maybe you&#8217;re in a market where this is tough or &#8220;impossible.&#8221;  For example let&#8217;s say you help people lose weight and build muscle.  </p>
<p>Obviously you can&#8217;t lift the weights for them&#8230;although I&#8217;ll bet if you could people would line up in droves for that service.  People do buy all those magical widgets that promise to burn fat off you while you eat donuts. </p>
<p>But what could you offer ethically?  How about all those services who deliver your EXACT meals to your house?  Talk about eliminating the ideas of what to do.  They can&#8217;t chew the food for them, but they can do their meal plans and cook all the food for them&#8230;and stick it in their fridge.</p>
<p>And I remember reading a book by one of the fitness bootcamp experts who would show up at a client&#8217;s house and would empty all their junk food out of the house onto the front lawn.  </p>
<p>So the only concern left here is how much work would it be?</p>
<p>First of all, no one says YOU have to offer this service.  You could partner with someone else who offers the service for a referral fee.  Or you could put exact systems together, train others, and have a team of people from the Philippines providing the service to your clients (depending on what the service is).</p>
<p>The question is why are you only serving one portion of your market&#8230;instead of providing the products and services your market is after?  You already paid to build that audience (all advertising costs something &#8211; time or money).  </p>
<p>Why not offer something to all of them instead of only one portion of them?</p>
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		<title>Joint Ventures &#8211; The Good, The Bad, And the Ugly</title>
		<link>http://mymarketingcoach.com/joint-ventures-the-good-the-bad-and-the-ugly/</link>
		<comments>http://mymarketingcoach.com/joint-ventures-the-good-the-bad-and-the-ugly/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 18:18:55 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=847</guid>
		<description><![CDATA[What&#8217;s the fastest way to make money in your business? This is an easy one. It&#8217;s joint ventures. What is the fastest way of building your opt-in email list? Another easy one. Joint ventures win again. What about creating your first product? I&#8217;ll bet you can guess this one. Joint ventures win the grand prize. [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fmymarketingcoach.com%2Fjoint-ventures-the-good-the-bad-and-the-ugly%2F"><br />
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<p><a href="http://mymarketingcoach.com/wp-content/uploads/2010/08/partners2.jpg"><img src="http://mymarketingcoach.com/wp-content/uploads/2010/08/partners2-145x300.jpg" alt="joint ventures" title="partners2" width="145" height="300" class="alignright size-medium wp-image-860" /></a>What&#8217;s the fastest way to make money in your business?</p>
<p>This is an easy one.  It&#8217;s joint ventures.</p>
<p>What is the fastest way of building your opt-in email list?</p>
<p>Another easy one.  Joint ventures win again.</p>
<p>What about creating your first product?</p>
<p>I&#8217;ll bet you can guess this one.  Joint ventures win the grand prize.  </p>
<p><strong>A joint venture in simple terms is where two or more people/businesses combine their assets to create a better result.</strong></p>
<p>If you have a product, you find another business which has a targeted customer list ready to buy what you&#8217;re offering.</p>
<p>If you have knowledge, you combine that knowledge with someone with the expertise for creating products and marketing them.</p>
<p>If you want to grow your list quicker, you share free content and value with someone who already has your audience on their list or visiting their site (such as doing guest blog posts).</p>
<p>Good joint ventures are always about figuring out what asset you have and who can help you complete the total connection you need for everyone to win (the end customers, your partner, and you).</p>
<p>After my own list&#8230;built over years of time&#8230;it&#8217;s always joint ventures with other business owners that produces the best results in a short period of time for all the above.  </p>
<p><strong>But here&#8217;s where the danger occurs&#8230;</strong></p>
<p>You don&#8217;t want to partner with everybody.</p>
<p>You most definitely don&#8217;t want to sell every product that comes down the tubes.  Not all of them are right for your audience.</p>
<p>In fact, in the &#8220;internet marketing&#8221; field this has made me stop looking for new joint venture partners in many cases.</p>
<p>In THIS market people has the idea that every mailing should be a trade mailing&#8230;meaning if they mail for my product offer then I&#8217;m required to mail for the theirs.</p>
<p>But what if I don&#8217;t like their product&#8230;or feel it isn&#8217;t right for my list?  Too bad in their opinion.  Promote it anyway.</p>
<p><strong>NO WAY!</strong></p>
<p>That&#8217;s the wrong attitude.  Not only do you want to promote products to your list they can actually benefit from, but you also only want to promote your product to the right lists.</p>
<p>I have a friend in this business where we thought about a possible JV.  After discussing it, I agreed with him that I didn&#8217;t want him to promote my product because his audience WASN&#8217;T who I was looking for as customers.</p>
<p>That&#8217;s right I willingly said no to a brand new group of customers, because although we could make sales they weren&#8217;t the right customers.</p>
<p>They likely wouldn&#8217;t be happy with what I offer, and I wouldn&#8217;t be happy with them as customers.    </p>
<p>I&#8217;ll bet you&#8217;ve never heard that in any of the joint venture courses yet!</p>
<p>In addition, I don&#8217;t know how many jv requests I get where they don&#8217;t even offer to show you the product being sold.   They may say, &#8220;Well it&#8217;s in development.&#8221;  Response&#8230;let me see what&#8217;s done or let me see it when it is close to ready before we promote it.  </p>
<p>That&#8217;s another negative of the big product launch phenoneom.  How can you promote something that isn&#8217;t finished yet?  Sure, you could receive an advance copy before its available, but many people claim &#8220;it&#8217;s a coaching&#8221; program that will be done as it goes.  </p>
<p>If I don&#8217;t know you, how in the world am I supposed to judge the quality of your upcoming product that doesn&#8217;t exist yet?  And even if I do know you, how do I know this product is the right information for my customers?</p>
<p>So what does this all boil down to?  </p>
<p>It means you want to work on not just developing one shot joint ventures, but build relationships with longer term partners.  For example, how many times have you seen me mention Glenn Livingston?  Quite a few.  We&#8217;re working together on another upcoming product.  </p>
<p> A key element of these relationships is you want to develop them with people who have the same attitude and goals you do.  If you care about your customers while they just care about the money, you&#8217;re going to have problems.  It&#8217;s only a matter of time.  </p>
<p>Develop real solid connections you can build your business on.  Get on your potential partner&#8217;s lists.  Read their blog post.  Comment or contact them through social media.  Talk to them on the phone.  </p>
<p>Create long-term deals where everybody wins.  Joint ventures are the quickest way to make money in your business.  They can also be one of the longest term methods&#8230;if you&#8217;re careful and discerning about who you partner with.</p>
<p>If you own an affiliate program, you know it&#8217;s not about signing up thousands of affiliates.  It&#8217;s about finding the RIGHT affiliates to promote and partner with.  <a href="http://mymarketingcoach.com/salesarmy/">Click here now </a>to find out how you can recruit top selling affiliates in your market&#8230;and let them do the heavy lifting for you.   </p>
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		<title>General Patton Approach to Internet Marketing</title>
		<link>http://mymarketingcoach.com/general-patton-approach-to-internet-marketing/</link>
		<comments>http://mymarketingcoach.com/general-patton-approach-to-internet-marketing/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 12:00:42 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=812</guid>
		<description><![CDATA[&#8220;A good plan violently executed now is better than a perfect plan executed next week.&#8221; George S. Patton I&#8217;ve mentioned before that the most successful clients I work with implement new projects and ideas quickly. Once a logical plan of action is in place, they immediately put it to work. Adjustments and improvements are made [...]]]></description>
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<p><div id="attachment_837" class="wp-caption alignright" style="width: 310px"><a href="http://mymarketingcoach.com/wp-content/uploads/2010/08/tank.jpg"><img src="http://mymarketingcoach.com/wp-content/uploads/2010/08/tank-300x208.jpg" alt="Internet marketing" title="tank" width="300" height="208" class="size-medium wp-image-837" /></a><p class="wp-caption-text">Sometimes it feels like a war to grow your internet business.</p></div>&#8220;<em><strong>A good plan violently executed now is better than a perfect plan executed next week</strong></em>.&#8221;<br />
George S. Patton </p>
<p>I&#8217;ve mentioned before that the most successful clients I work with implement new projects and ideas quickly.</p>
<p>Once a logical plan of action is in place, they immediately put it to work.  Adjustments and improvements are made along the way once results start coming in.</p>
<p>Those who wait for the perfect plan never get started because there is NO perfect plan until you&#8217;ve seen the response of your marketing in action.</p>
<p>Another element here is to KEEP IT SIMPLE.</p>
<p>I constantly remind myself of this phrase, because my mind loves to make overcomplicated plans.  But none of that is needed.  What is needed is the simpliest way to reach the goal you&#8217;ve set for yourself. </p>
<p>There is enough of a learning curve for a beginner getting started.  You don&#8217;t need to make it any more difficult.</p>
<p>For example, let&#8217;s say you want to setup your very first site to promote an affiliate program.</p>
<p>The first step is to choose a keyword phrase you want to focus on.  You could use the Google Keyword tool to find popular phrases or even go for the product name to keep it very simple. Choose a domain name with your keyword phrase in it.  </p>
<p>Now install WordPress.  Many hosts make this really easy.  You&#8217;re able to do a simple installation right out of the control panel.  For design of the site, just use a simple free theme.  Don&#8217;t worry about premium themes on the first one you setup.</p>
<p>Go the Google Wonder Wheel.  This can be found on any search in Google.  Do a search for your chosen keyword phrase.   Then click on the &#8220;More Search Tools&#8221; on the left side of the screen.  Scanning down the left you&#8217;ll find the &#8220;Wonder Wheel.&#8221;</p>
<p>Write an article on your main keyword phrase and each of the spokes on the wheel that come out from it.  If you don&#8217;t like all these subjects, you could also extend out the wheel to find even more options for your writing.</p>
<p>Write one article each day for a week.   Promote the affiliate product at the end of each article.</p>
<p>The next week, go through and submit the article to EzineArticles.com, GoArticles.com, and ISnare.com (you could choose different ones if you like).  Make sure to link each article in the resource box back to your original copy on your site using the keyword phrase you targeted as the anchor text.</p>
<p>Rinse and repeat.  </p>
<p>You can always add more complexity and likely increase the results, but this can be done over time.  What kinds of additions are we talking about?  </p>
<p>You definitely should set-up an email list with a freebie to start capturing email addressses.  </p>
<p>You can also sit in front of a webcam or pocket camcorder to record a quick discussion about the SAME subject as the articles.  </p>
<p>You could work on more link building.</p>
<p>In other words, there is a long list of what you COULD be doing, but you want to get started with the simplicity outlined above.</p>
<p>If you&#8217;d like to no more and see how you can take this system for deeper results, check out the <a href="http://www.monthlymentorclub.com">Monthly Mentor Club</a>.  </p>
<p>The next issue, coming in September will be talking about a simple plan to follow for your growing your internet business every day.  </p>
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		<title>Internet Business Jedi Secrets</title>
		<link>http://mymarketingcoach.com/internet-business-jedi-secrets/</link>
		<comments>http://mymarketingcoach.com/internet-business-jedi-secrets/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 15:08:12 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=809</guid>
		<description><![CDATA[Over the past weekend my wife and I attended both the Star Wars Celebration V at the Orlando convention center and The Last Tour to Endor at Disneyworld. This means we were surrounded by stormtroopers, strange aliens, and more jedi than you could possibly imagine. I don&#8217;t know if you know this&#8230;but Star Wars fans [...]]]></description>
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<p><div id="attachment_832" class="wp-caption alignright" style="width: 218px"><a href="http://mymarketingcoach.com/wp-content/uploads/2010/08/wookiehead.jpg"><img src="http://mymarketingcoach.com/wp-content/uploads/2010/08/wookiehead-208x300.jpg" alt="Internet Business Jedi" title="wookiehead" width="208" height="300" class="size-medium wp-image-832" /></a><p class="wp-caption-text">Julie is upset with Bossk for Carrying a Wookie Head</p></div>Over the past weekend my wife and I attended both the Star Wars Celebration V at the Orlando convention center and The Last Tour to Endor at Disneyworld.</p>
<p>This means we were surrounded by stormtroopers, strange aliens, and more jedi than you could possibly imagine.</p>
<p>I don&#8217;t know if you know this&#8230;but Star Wars fans are wild about Star Wars.  We went to a show at Disney they called Indiana Jones and the Lost Jedi which was a mixture of their normal Indiana Jones Stunt Show with Boba Fett, Vader, Stormtroopers, and others mixed in.  </p>
<p>The crowd became absolutely insane when George Lucas showed up to watch it.  </p>
<p>If that wasn&#8217;t enough, they went wild clapping whenever Star Wars music was played!  </p>
<p>Of course this got me to thinking about what makes an internet business jedi.  Why do some marketers profit for years online&#8230;and others fall by the wayside after one or two big launches?</p>
<p>How can you create a business that not only succeeds today&#8230;but lasts for years&#8230;perhaps even a decade or more?</p>
<p>Why do some develop a fanbase that sticks with them?</p>
<p><strong>Jedi Secret #1: Audience</strong></p>
<p>You&#8217;ll notice anyone who has a large fanbase doesn&#8217;t cater to everyone.   Look at radio personalities for example.  They all have those who HATE them.  Then there are others who love them.</p>
<p>When picking a market, don&#8217;t just think of the entire market.  Everyone there isn&#8217;t going to buy from you.  What you want is to cultivate a specific fan base.  Who is the PERFECT customer for you?</p>
<p>How can you design everything in your business to cater to your best customers?</p>
<p><strong>Jedi Secret #2: Personality</strong></p>
<p>This combines in with the previous point.  Do you realize that most of the people, movies, and athletes which are popular are extreme?</p>
<p>They&#8217;re not middle of the road.  They have a message.  Or they&#8217;re wildly different to stand out in some way.  In fact they&#8217;re often OPPOSITE of whatever the status quo is.</p>
<p>I&#8217;ve seen people go into a new market and immedately grab attention by having the exact opposite message of what everyone else is saying.  </p>
<p>What&#8217;s your message?  How can you share this message in such a way as to stand out from everyone else?</p>
<p><strong>Jedi Secret #3: Quality</strong></p>
<p>While we&#8217;re not talking about perfection (if you wait for something to be perfect it will never get out there), you will find that any business successful over the long-term focuses on quality.</p>
<p>Let&#8217;s take a company that is a master of quality such as Apple.  Notice that NO ONE refers to Apple as low cost.  That&#8217;s not their goal.  Someone may say they&#8217;re a good value because they have quality, but they wouldn&#8217;t refer to them as low cost compared to the competition.</p>
<p>They go after a premium price.  Star Wars products do that as well.  So does Disney.  </p>
<p>Maybe you should consider focusing on a premium market instead of being the lowest cost option.</p>
<p><strong>Jedi Secret #4: Entertainment</strong></p>
<p>Who makes more money, teachers or entertainers?  That&#8217;s obvious.  It&#8217;s the entertainers.  </p>
<p>Who develops a strong fan base?  Again it&#8217;s the entertainers who win.  </p>
<p>What&#8217;s one of the strongest ways to build relationships, share a message, and entertain at the same time?</p>
<p>Stories&#8230;</p>
<p>Are you telling stories and using metaphors in your content to grow your business?  Or are you just a &#8220;facts&#8221; type person with no excitement and interest?  </p>
<p><strong>Jedi Secret #5: Volume of Content</strong></p>
<p>Star Wars has 6 films along with several years of animated TV shows.  They have hundreds of books, guides, comic books, graphic novels, and so on.  </p>
<p>The volume of content they have is crazy.</p>
<p>Never underestimate your audience&#8217;s ability to consume good entertaining content.  </p>
<p>This mean it&#8217;s likely your audience would be happier with more blog posts, more emails, and more products as long as you can keep the quality level up.  </p>
<p>This means you need to develop quick ways of putting content together.  This might mean sitting down and writing at the same time each day, shooting webcam videos of yourself, or using voice recognition software to speak and write at the same time.</p>
<p>Or it might mean grabbing private label rights to shortcut some of the content creation process.</p>
<p>The problem is that most PLR content sucks.  It is poor quality, something that definitely doesn&#8217;t fit #3 above.</p>
<p>The exceptions are few and far between.</p>
<p>This week Jimmy Brown who is celebrating his 10th anniversary and being in business online is releasing a massive package of private label content.</p>
<p><a href="http://www.infoprofitshare.com/go.php?offer=mycoach&#038;pid=51">Click here to get all the details&#8230;</a></p>
<p>This package will ONLY be available for the NEXT 10 DAYS.  On Friday, August 27 at 10PM CDT ProfitsVault.com will once again be shut down and the package will no longer be available. </p>
<p><a href="http://www.infoprofitshare.com/go.php?offer=mycoach&#038;pid=51">Click here to get all the details&#8230;</a></p>
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		<title>Mickey Mouse is a Master Salesperson</title>
		<link>http://mymarketingcoach.com/mickey-mouse-is-a-master-salesperson/</link>
		<comments>http://mymarketingcoach.com/mickey-mouse-is-a-master-salesperson/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 14:12:23 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mymarketingcoach.com/?p=792</guid>
		<description><![CDATA[My wife and I have an annual pass this year to Disney World. This means we&#8217;re going there so much we plan to be tired of it by January when our pass expires. On our recent visit to Epcot, I was thinking of just how well they&#8217;ve mastered sales. As a passholder I receive a [...]]]></description>
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<p>My wife and I have an annual pass this year to Disney World.</p>
<p>This means we&#8217;re going there so much we plan to be tired of it by January when our pass expires.</p>
<p>On our recent visit to Epcot, I was thinking of just how well they&#8217;ve mastered sales.</p>
<p>As a passholder I receive a guide each month of what&#8217;s going on at the park along with multiple opportunities to buy access to additional events such as their Halloween party, Christmas party, concerts, etc.   While providing &#8220;content&#8221; in the newsletter you can see the goal is to sell you on the additional events.</p>
<p>During Star Wars weekends we were able to buy special collectibles that were exclusive for passholders.  Did we buy them?  Yes, we did.  They were &#8220;exclusive&#8221; to us&#8230;we were special..so special we could spend money on things others weren&#8217;t allowed to.  <img src='http://mymarketingcoach.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Your customers love to feel special.</p>
<p>Now let&#8217;s move to the park itself.  Disney isn&#8217;t about providing just a theme park.  They provide an experience and memories. </p>
<p>And their staff is very well trained to respond to customer needs.  In fact, if you have a question, I&#8217;ve found there is almost always someone nearby who can help you. </p>
<p>They refer to all their staff as cast members&#8230;not just those in costume.</p>
<p>They&#8217;re so well known for how they treat their guests the Disney Institute offers paid training to other companies on the Disney Keys to Quality Service.</p>
<p>Their goal is to exceed their customer&#8217;s expectations.</p>
<p>Why talk about their service when talking about sales?  Because it&#8217;s an integral point here.  I have never felt any resentment towards their upselling process. </p>
<p>When you buy your ticket at the front gate, you have multiple opportunities to upgrade your pass&#8230;</p>
<p>- More Days at a Discount<br />
- Park Hopper to Visit More Than One Park in a Day<br />
- Add a Water Park<br />
- Make the Additional Days You Were Sold Not Expire</p>
<p>And that&#8217;s all from just the first purchase&#8230;</p>
<p>Look at what happens once you&#8217;re in the park. </p>
<p><strong>Have you noticed the majority of attraction exits land in a gift shop?</strong></p>
<p>That is not an accident.</p>
<p>And you&#8217;ll have the opportunity to buy a photo of you enjoying the ride.</p>
<p>Scattered throughout the park are official photographers to record all your memories as well.  When you buy photos, you&#8217;re offered buy 2 and get 1 free specials&#8230;and add-ons to the photos such as keychains and other items. </p>
<p>Since Florida is so hot and you have to stand in so many lines, you should buy a little fan that sprinkles you with water.  Isn&#8217;t it convenient these are sold at every shop in the summer?</p>
<p>That&#8217;s not to mention how the price of food and drink somehow magically doubles once you walk through the doors&#8230;</p>
<p>And if you really love it&#8230;you should buy a Vacation Club membership.</p>
<p>Do you get the picture?  Everywhere is another sales opportunity and they&#8217;re taking advantage of all of them.</p>
<p>Yet it doesn&#8217;t feel like you&#8217;re being sold because you&#8217;re a guest.  You&#8217;re appreciated.  You&#8217;re taken care of.   They make the constant effort to overdeliver.</p>
<p>And in case you&#8217;re wondering how I know all this&#8230;I&#8217;ve become a very good customer of theirs. </p>
<p>How can you start following in Mickey&#8217;s footsteps&#8230;and earn additional profits in your Internet business?</p>
<p>The key principle to the whole process is the experience they deliver along with the customer service which enpowers it.</p>
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		<title>Pizza, Pain, and Internet Profits</title>
		<link>http://mymarketingcoach.com/pizza-pain-and-profits/</link>
		<comments>http://mymarketingcoach.com/pizza-pain-and-profits/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 13:00:20 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Sometimes I reminece about the bad old days&#8230; I&#8217;m talking about those days where I was delivering newspapers in the dead of winter.  Or when I was paid minimum wage plus tips to deliver pizzas for Little Caesars.  We were guaranteed $8 an hour if we didn&#8217;t get enough tips.  I was ALWAYS paid $8 [...]]]></description>
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<p><a href="http://mymarketingcoach.com/wp-content/uploads/2010/08/pizzadeliveryblog.jpg"><img class="alignright size-medium wp-image-779" title="pizzadeliveryblog" src="http://mymarketingcoach.com/wp-content/uploads/2010/08/pizzadeliveryblog-269x300.jpg" alt="Profits" width="269" height="300" /></a>Sometimes I reminece about the bad old days&#8230;</p>
<p>I&#8217;m talking about those days where I was delivering newspapers in the dead of winter.  Or when I was paid minimum wage plus tips to deliver pizzas for Little Caesars. </p>
<p>We were guaranteed $8 an hour if we didn&#8217;t get enough tips.  I was ALWAYS paid $8 an hour.</p>
<p>Those were the days all right&#8230;the days I sometimes want to forget but can&#8217;t.</p>
<p>But there were advantages of that kind of predicament.  When I started online I didn&#8217;t have a plan B.  It was this either works&#8230;or else.</p>
<p>I was desperate for success.  I studied.  I worked.  I practiced.  I tested every idea that came my way. </p>
<p>Some ideas worked.  The majority didn&#8217;t.  But I kept at it.  I was willing to do whatever it took to succeed online.</p>
<p>I remember there were times where an ad failed&#8230;and I was heartbroken.  There goes $100 that took 12 and half hours to earn delivering pizzas&#8230;and it went out the door with a single ad with no returns.  Ouch!</p>
<p>But that&#8217;s the reality of online business.  One of the disclaimers you&#8217;ll see on my site and ANY other site related to making money is that all business involves an element of risk.</p>
<p>Don&#8217;t allow that to just be a disclaimer you jump over, because it is true.  There are risks in this business.  Everything doesn&#8217;t always go well.  You will have hard times.</p>
<p>You may even want to quit&#8230;</p>
<p>That&#8217;s where the rubber meets the road. </p>
<p>That&#8217;s when you question your motivation.</p>
<p>Why are you doing this?</p>
<p>What is it all for?  If you&#8217;re just here on a whim&#8230;or an idea&#8230;you probably won&#8217;t make it.</p>
<p>You have to want this in the center of your being.  You have to truly desire to be an entrepreneur. </p>
<p>Perhaps it&#8217;s desperation to change your life like I originally had. </p>
<p>Or maybe it&#8217;s the that deep down burning KNOWING your family can have something better.</p>
<p>Or maybe it&#8217;s the passion about a subject that drives you. </p>
<p>Or maybe you care so much about a cause and an audience you can help that you&#8217;ll push through anything to reach them.</p>
<p>See&#8230;I don&#8217;t know what drives you.  What I do know is there has to be something.</p>
<p>Almost every successful entrepreneur I&#8217;ve met has had a turning point in their life. </p>
<p>There was a point where they made a decision something would change.  They couldn&#8217;t live the way they were any longer.  It was that moment&#8230;that decision that led to everything else afterwards.</p>
<p>Have you made the decision?</p>
<p>Have you decided yet that an internet business isn&#8217;t just a &#8220;good idea?&#8221;  It is your only option.</p>
<p>If you haven&#8217;t made that decision yet, what will it take for you to get there?</p>
<p>Because NOTHING will change until that decision is made. </p>
<p>How do you know if you&#8217;ve made the decision?  It&#8217;s tough to explain unless you&#8217;re already feeling it.  It&#8217;s a knowing&#8230;a desperation living inside of you&#8230;and the peace that comes with it. </p>
<p>This is your path&#8230;and no matter what comes you will brave through it.</p>
<p>I&#8217;m reminded of the movie Braveheart here.   Mel Gibson&#8217;s cry of &#8220;FREEDOM&#8221; is what I felt back in my pizza delivery days.  I wanted freedom with all my being.  And no matter what it took&#8230;that was the price I was willing to pay.</p>
<p>Where are you in this process&#8230;and how far are you from making this decision? </p>
<p>If this article discourages you, then you&#8217;re not ready yet. </p>
<p>If you are ready&#8230;or you&#8217;ve already made the decision, then good for you.  It&#8217;s only a matter of time and effort at this point.</p>
<p>If you&#8217;re not a member of my <a href="http://www.MonthlyMentorClub.com">Monthly Mentor Club</a>, I suggest you take a look at it today.   If you have the right attitude and truly want success, it&#8217;s the best way to get started and have the right information available to you every month.</p>
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		<title>The Most Profitable Business</title>
		<link>http://mymarketingcoach.com/the-most-profitable-business/</link>
		<comments>http://mymarketingcoach.com/the-most-profitable-business/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 13:15:46 +0000</pubDate>
		<dc:creator>Terry Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[The info-marketing business has served me very well&#8230; It took me from delivering pizzas for Little Caesar&#8217;s for $8 an hour&#8230;to growing my business to the point where I took my first retirement at only 30 years old.  Now I work what most would consider just part-time hours, almost never reaching 40 hours unless I&#8217;m [...]]]></description>
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<p><a href="http://mymarketingcoach.com/wp-content/uploads/2010/07/daniel-levis.jpg"><img class="alignright size-full wp-image-747" title="daniel-levis" src="http://mymarketingcoach.com/wp-content/uploads/2010/07/daniel-levis.jpg" alt="Daniel Levis" width="110" height="145" /></a>The info-marketing business has served me very well&#8230;</p>
<p>It took me from delivering pizzas for Little Caesar&#8217;s for $8 an hour&#8230;to growing my business to the point where I took my first retirement at only 30 years old.  Now I work what most would consider just part-time hours, almost never reaching 40 hours unless I&#8217;m engrossed in a new project holding my attention.  </p>
<p>This has all been made possible with simple online info-marketing. </p>
<p>This week I’m thrilled to offer you a follow up to the recent mastermind call I did with Daniel Levis — where some of my best students shared their biggest info-marketing challenges and we brainstormed ideas.</p>
<p>Daniel has recorded a special series of five content-rich videos that further address some of the issues we discussed on that call.</p>
<p>Here are the topics covered:</p>
<p><strong>&gt;&gt;&gt; Why most advice about finding a red HOT market to sell to is just plain wrong&#8230;</strong> and the absolutely crucial secret to finding your perfect niche&#8230;</p>
<p><strong>&gt;&gt;&gt; How to gain an iron-willed focus on your business goals and immunity from information overload and overwhelm&#8230;</strong></p>
<p><strong>&gt;&gt;&gt; Is now a good time to start an info-marketing business?</strong> Here’s how to validate (or invalidate) your info-product and business ideas and proceed with total confidence&#8230;</p>
<p><strong>&gt;&gt;&gt;</strong> <strong>Six proven partnering models for risk-free rapid growth and sustained profitability in the info-publishing business &#8230;</strong> and how to create credibility and immediate sales in new markets where nobody knows your name&#8230;</p>
<p><strong>&gt;&gt;&gt; The trial-by-fire that every successful info-marketer must pass&#8230;</strong> and the one thing you must have above all others to claim the unbridled freedom&#8230; financial independence&#8230; and sweet sense of personal achievement available to you in this exciting business&#8230; </p>
<p>These short, straight-to-the-point info-marketing tips are taken from content contained in Daniel’s new <em>Info-Marketing Academy</em> training program.</p>
<p>Even if you’ve been selling your own info-products for years, there are cutting-edge new insights to be gained.</p>
<p>And <strong>as one of my valued readers you can watch these videos for FREE!</strong> You’ll get a new tip each day for the next five days.</p>
<p>There’s just one catch&#8230;</p>
<p><strong>Each video will remain online for 24 hours only.</strong> Make a 15-minute date with yourself each day this week to consume this training. Put it on your calendar right now.</p>
<p><strong>Keep an eye out for the first valuable lesson, available at <span style="text-decoration: underline;">9am EST tomorrow</span>.</strong><em>. </em></p>
<p><em>Is there something for sale? </em><em></em></p>
<p><em>Yes, you have an opportunity to join Daniel’s Info-Marketing Academy at an attractive discount. And I highly recommend anything Daniel has to offer. But whether you do or you don’t join this particular program, the training videos are very valuable and yours free and clear. </em><em></em></p>
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