Scarcity is a vital advertising principle.
Yet MANY in the online business world have turned it into a scam...instead of using it correctly.
Here's how to use it correctly...
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About Terry Dean
Vital Element of Scarcity in Advertising (and the lame attempts some use to manufacture it): http://bit.ly/b9o6pc
This comment was originally posted on Twitter
Used well, scarcity be an effective tool to move prospects and clients
to take actions.
As long as it’s in the client’s best interests to take that action, then I
think that scarcity is a valid persuasion element to use.
That said, I prefer to use time-based scarcity rather than quantity-based
scarcity in most of my offers.
Why?
Because with the quantity-based scarcity offer, some people are silently
thinking “I wonder if that’s real.” “I bet they’ll sell more than that.” Or worse.
With a time-based scarcity offer, everyone knows when the deadline is
and when you take the offer down at the precise end time, people know
and trust your future offers.
I’m sure that using both quantity and time-based scarcity in combination
works best – at least in the short-term.
I prefer to focus on building and maintaining trust and believability so
tend to use mainly time-based scarcity offers and take them down as
soon as the deadline ends.
Develop and maintain a reputation for keeping your word.
Shaun
Fully agreed. In my opinion though, you shouldn’t be offering anything that isn’t in your clients best interest. And your sales copy should say who the product is for and who it is not for (not every product is right for everyone in your audience of course).
Your offer should improve your customer’s lives by greater than the amount they pay for it. So it is in their best interest to get it working for them as soon as possible.
There are sometimes though that the limited number “fits” the situation better. For example I really am limited in the number of coaching clients I want. If I did a full opening (even for 24 hours) I’m sure I’d end up with way more than I want to handle – destroying the lifestyle side for me or hurting my delivery to clients.
So it’s simply a question of which type of offer really fits the situation you have available. And then be honest, holding to whatever you’ve said.
TerryDean
RT @TerryDean Vital Element of Scarcity in Advertising (and the lame attempts some use to manufacture it): http://bit.ly/b9o6pc
This comment was originally posted on Twitter
RT @TerryDean: Vital Element of Scarcity in Advertising (and the lame attempts some use to manufacture it): http://bit.ly/b9o6pc
This comment was originally posted on Twitter